Here in the Philippines, where majority of the population are glued to their TV sets for three to seven hours a day, there’s no question from whom someone seeking election into a public office should ask for help. Says Yes! Magazine editor-in-chief Jo-Ann Maglipon: “If you want instant recall, if you want immediate rapport with a large audience, there is nothing like having a celebrity endorser.”
In an ideal world, of course, celebrity endorsers don’t matter. After all, said Rolando Tolentino, dean of the University of the Philippines College of Mass Communications: “What needs to be sold are the platforms of politicians, their ethical positions, where they’re coming from, where they’re planning to deliver the country in the next three or six years — that should be the basis of choice.” READ FULL STORY.